Why Use Online Display Advertising?

display advertising
(image source)

Display advertising is a great way to get your name out to potential customers.  You can reach more people than you can through any other advertising method.  And you have the ability to communicate through more than just text.  You can also use images and videos.  If you still need more reasons to use online display advertising, here are some reasons from Marcus Treacy.

Cost Effective

Display advertising is the cheapest way to get advertisements in front of your target audience.  You are also less likely to waste money showing your ads to people who wouldn’t be interested in them.

Get the Ads to Appear on Relevant Sites

When you post your ads on sites that your target audience is likely to be on, you are increasing the likelihood that they will see them.  You can choose sites that are related to your product or service or sites that have the same target audience.

Re-targeting Target Audience

You can show your target audience the same ad more than once, since they might not click on it the first time.  The more they see it, the more they will be reminded of your company.

target audience
(image source)

Increase Brand Exposure

By using display advertising, you are increasing your brand exposure.  When people hear about your business on multiple websites and social medias, they are more likely to buy your product or service.

Real Time Conversion Measurement

Your ads will make it easy for you to collect data about how many people are coming to your website in real time.  Every time someone clicks on your ad, you will gain information.

Ability to Track

You can track your click-through rates in weekly updates and use them to improve your strategies if they aren’t working.  You will know that they are working when your rates are where you want them to be.

Ability to Run A/B Testing

Display Advertising gives you the chance to test a strategy and adjust until you find something that works.  You can also test several strategies at once and rule out the ones that don’t work.

Display Advertising Success

Animal Planet is number one for its target audience.  It found its success through YouTube advertising.  YouTube provides a more interactive form of display advertising.

animal planet
(image source)

Hopefully, these reasons have convinced you of all the benefits of online display advertising.  And Animal Planet’s success story is even more reason to get started today.