Using LinkedIn, Flickr, and Periscope for Marketing

Hand holding a Social Media 3d Sphere
(image source)

In the world of social media marketing, it can be hard to remember every social media platform that you can use to connect with your audience.  And since each platform is so different, it’s important to understand them so you’ll know how to approach each one individually.  Here are three articles that cover some basic tips for LinkedIn, Flickr, and Periscope.

linkedin marketing
(image source)


Here are some tips on LinkedIn marketing from an article by Lewis Howes.

Use LinkedIn Groups & Receive Tons of New Leads Daily

One of the best ways to generate new leads on LinkedIn is by creating a group.  Use keywords in the title and description of the group to maximize the chances of people finding your group when they search on Google.

Ask Questions & Build Your Credibility

Use LinkedIn Answers to ask questions.  And learn how to answer questions in a way that will build your credibility.  You can do this by providing links to websites with more information or recommending people that are experts on the question being asked.  Always offer to speak with the person in more detail privately.

Create Powerful Events

You can host events and invite thousands of people easily on LinkedIn.  You can see who is planning to go, and so can everyone that those people are connected to.  This might cause even more people to be interested in going.

Run an Advanced Search in Your Target Market

When you run an advanced search on LinkedIn, you can find new leads that are exactly who you are trying to reach.  And it can be done really easily.

Send Personal Messages

When you find a lead that might be interested in your company, send them a message that is as personal as possible.  Look at the person’s profile and try to connect with them in any way you can.

flickr marketing
(image source)


Linda Mentzer shared these tips for Flickr marketing.

Get a Screen Name for Your Business

Make sure that your screen name is either your business name or website URL.  It is what will show up and be associated with everything that you post.

Use Your Flickr Profile to Promote Your Business

Your profile should have some basic information about your business.  It should be like an introduction for people who haven’t heard of you before.  And make sure you include links to your other social media pages and your website so that people can connect with you on different platforms.

Upload Photos of Your Products and Services

Post pictures that show your products, especially if you just came out with a new one.  If your business performs a service, showcase your employees at work.  You can also post pictures that show people how to use your products.

Describe Your Photo and Tag it Wisely

Make sure that there are keywords in the description of all of your pictures.  And you can use tags to include these keywords to help people find your content.

Join and Contribute to Groups

As with all social medias, Flickr is a community.  Find relevant groups to join and share pictures to them that the members will like.

periscope marketing
(image source)


Here are some tips from Marissa Window on Periscope marketing.

Create Anticipation

Plan your broadcasts in advance and give people a few days of warning on Twitter.  This will build anticipation for the actual event.  Once you go live, be sure to share the link on Twitter.

Prepare Your Set Up

Make sure that you test your sound beforehand and know where you are going to be when you go live.  Also make sure that your phone has enough battery to make it through the entire broadcast.

Use Periscope Producer

Periscope Producer lets you stream live from a high-quality camera.  This gives you the opportunity to have a higher video quality than you could get from a phone or a tablet.

Choose a Catchy Title

Let viewers know what to expect from your broadcast based on the title.  Include descriptive words so they know what is going to happen.  You can also use emojis to help it stand out.

Capture Attention Quickly

The key to a successful broadcast is to get people’s attention quickly.  Don’t do anything too long or drawn-out or people will stop watching.  You have to be able to get their attention and keep it.

Now you have some tips to help you with each of these social media platforms.  LinkedIn, Flickr, and Periscope each serve different purposes but they can all be useful for your company.

Social Media Marketing: Reddit, Pinterest, and Tumblr

social media marketing 3
(image source)

When you think of social media marketing, Reddit, Pinterest, and Tumblr may not be the first websites that come to mind.  But this doesn’t mean that they aren’t still valuable ways to connect with your audience.  If you aren’t sure how to get started with these websites, here is a collection of articles to help you.

reddit marketing
(image source)


Eric Ysasi wrote an article offering these tips to help you get started with Reddit marketing.

Know Reddiquette

There is a list of rules called the Reddiquette document that should be followed when using Reddit.  Of course, not everyone follows these rules.  But if you want to be an accepted member of the community, you should read them and try to follow them.  It’s also good to know and follow the rules of any Subreddit you might be posting to.

Develop a Reputation

Remember that Reddit is a community, and some members are more respected than others.  On Reddit, your reputation is represented through karma points.  You can build this score by helping people in areas that you know a lot about and answering questions courteously.

Strike a Balance Between Self-Promotion and Community Interaction

Follow the 9:1 ratio.  This means that for every one link you post to your own content, you should be posting nine links to other content that you aren’t associated with.  This will keep you from spamming the community and it also encourages interaction between users.

Decide Which Content is Worth Pushing

Since you can’t push every piece of content you produce, it’s important to decide which parts are the most important.  Think about what will appeal most to Redditors and what will be worthy of discussion.

Learn to Deal with Difficult Feedback

Be prepared to be criticized every time that you post.  Learn to tell the difference between genuine criticism and trolls.  You shouldn’t ignore every piece of criticism you receive.  Some of it is worth responding to.  But you have to decide what will be a valuable conversation and what will just be a waste of time.

pinterest marketing
(image source)


Here are some tips from Christina Newberry on Pinterest marketing.

Add Save Buttons to Your Site

Use the Pinterest Widget Builder to put save buttons on the images on your website.  You can either have them added to every image automatically, or pick the ones that you want to add them to manually.  But the idea is to make it easy for people to share your images on Pinterest.

Pin Consistently

Pin at least one thing every day.  Preferably, you will do this during peak times, which are during the evenings and weekends.  If you have a lot to post, don’t do it all at once.  Spread it out over the course of a week so that you are posting more consistently.

Focus on Great Visuals

Make sure that your images are high quality.  The main point of Pinterest is visual content so successful posts have to look good.  This means making sure your images are well-lit and in focus.

But Don’t Neglect the Words

Just because Pinterest is a visual medium doesn’t mean that the words don’t matter.  Use the description to include a link to your website and give viewers some sort of incentive for clicking it.

Get Social

Just like with Reddit, Pinterest is a community.  You have to be involved with other users or they won’t want to interact with you.  Be a part of the community and people will be more receptive to your message.

tumblr marketing
(image source)


Here are some tips from Standard Marketing to help you with Tumblr marketing.

Optimize Your Tumblr URL and Profile

If you are a smaller company, you may want to include your location in your URL.  On your profile, make sure you have your business name and tagline.  You may want to create a hashtag for your company as well.

Customize Your Background to Speak to the Tumblr Crowd

Make sure to change your profile picture and background from the default ones.  And the background that you choose for your Tumblr account will probably be different from the one you use on your other social media accounts.  Choose something bright and eye-catching that will appeal to the audience that is found on Tumblr.

Enable and Encourage Users to “Ask Me Anything”

Make sure that your Ask box is open for people to send in their questions and start a conversation.  Your company will probably be perceived as experts in your field and you may get questions related to your industry.  Be prepared to answer them.

Let Captivating Photos Lead Followers

Tumblr is a highly visual platform so use high-quality pictures.  Make sure they are pictures that you have used on your website.  Link the source back to your website to lead people there.

Create Wisecracking Memes, GIFs, and Graphics Solely for Tumblr Followers

Develop a sense of humor that matches the one that is popular on Tumblr and create content that relates to it.  Make jokes that will appeal to the Tumblr audience.  They tend to like parody, satire, and self-deprecation.

You should have a good idea at this point of how to relate to the people on these three websites.  Reddit, Pinterest, and Tumblr are each very different in their own way and they may require some practice to understand their respective cultures but they can be great tools to interact with different audiences.

Marketing on YouTube, Instagram, and Snapchat

youtube instagram snapchat
(image source)

If you’re going to advertise on social media, three of the most important platforms to understand are YouTube, Instagram, and Snapchat.  Here are a few articles that address tips that you can use to improve your marketing strategies on these platforms.

youtube marketing
(image source)


Here are some tips from Kevin Lee on YouTube marketing.

Remarketing to Website Visitors

If you have put banner ads up on different websites and you are getting clicks to your website but your visitors aren’t following your calls to action, you may need to try video advertisements.  Sometimes these will resonate better with you audience.

Customer Match (aka Custom Audiences/Audience Match)

Pay attention to what customers you’re putting your videos in front of.  Not everyone will be interested in your videos, but other people will be.  Know your audience, and know how to market to those people through video.

Channel-based Placements

Find YouTube channels that match the target audience that you are trying to reach.  Advertise on these channels because the viewers that watch their videos might also be interested in your company.

Keyword Placements

You can allow Google to do most of the work for you when it comes to reaching your target audience by using keywords and allowing them to place your videos based on that.  Your videos will reach more people but they won’t be as selective as to the target audience you are trying to reach.

Mix and Match

If you have multiple target audiences, you can have some overlap with how you reach them in your videos.  Make videos that appeal to multiple demographics so you can reach more people at once.

instagram marketing
(image source)


Lyfe Marketing has a blog post with tips on how to reach your Instagram audience.

Switch to an Instagram Business Account

This may seem obvious, but it is important to make sure that you have made this change to your company’s account.  It will make it easier for customers to contact you through Instagram and it will give you access to analytics you wouldn’t get otherwise.

Leverage Sponsored Ads

Instagram ads are fairly cheap and they are a good way to reach your target audience without annoying them.  They also give you the opportunity to use either images or video or even both in your advertising.

Partner with Targeted Influencers

You can partner with people who are already popular on Instagram that have a similar target audience as you to get your message to them through someone they already trust.  Their followers tend to be very loyal to them, so they will listen if that person tells them that your company has something to offer them.

Track the Right Metrics

The analytics that you should be keeping track of are Follower Growth Rate, Engagement Rate, and URL Clickthrough Rate.  These are the best metrics to determine if your strategy is working for you.

Use Hashtags Strategically

Create hashtags that are specific to your company or your current ad campaign.  Make sure that they are unique and will be easy for people to remember.  Also, tag things that are related to the content that you are posting.  That way, people may discover it when they are looking for something related to your company.

snapchat marketing
(image source)


Here are some tips that Paul Roberts has for Snapchat marketing.

Know Your Audience

Know what audience you are trying to attract and what audience you are attracting.  If they don’t match up, you may need to change your strategy.

Know Your Platform

If you haven’t used Snapchat before, rather than jumping straight into it with a company account, start with a personal account.  Test the waters a little bit and figure out what you’re doing before you put your company’s image on the line.

Decide on the Types of Content You’d Like to Publish

There’s a lot you can do with Snapchat so you really have a lot of creative freedom with what you actually post.  You can use it to offer deals to your customers, demonstrate your products, or give a behind the scenes look into your company.  And these are just a few examples.  There’s still plenty of other ideas out there.

Stop Being a Perfectionist

If your videos seem like they were produced in a Hollywood studio, you’re not doing it right.  Your videos need to feel authentic, so don’t try too hard to make them perfect.


One of the worst mistakes you can make on Snapchat is only posting once a month when you remember the account even exists.  You have to post regularly or people will forget about you.

Now you should have a good grasp of the approach you should take on each of these different platforms.  They’re all a little different, and so is your company.  You’ll have to do a little bit of experimenting, but you can find something that will work for you.

Marketing on Facebook, Twitter, and Google+

social media marketing 2
(image source)(image source)

The importance of marketing on social media is obvious, but you may not know where to start with each of the different platforms.  Here is a collection of articles covering tips on how to market on Facebook, Twitter, and Google+.


facebook marketing
(image source)

Here are the highlights from an article by Margot da Cunha on Facebook marketing.

Target an Insanely Specific Audience

You can, and should, use Facebook to target a very specific market.  But be careful, because if you try to be too specific, your plan can actually start to work against you.  It’s important to find a balance.

Run a Simple Contest to Up Engagement

Running contests are a great way to get your audience involved with your content.  It doesn’t have to be complicated, either.  You can just ask people to submit pictures of something that relates to your company.

Use Eye Contact in Your Images to Direct Attention

If you show people in your images looking in a certain direction, your audience will follow that gaze with their eyes.  This will guide people’s attention to your content and make them interested in what you have to say.

Humanize Your Brand with Fun Employee Photos

Since Facebook was made to allow people to interact with each other, let your audience see the people that run your company.  This makes your company seem less like a business and more like a group of actual human beings.

Only Pay to Promote Your Best Content

Wait to see which of your posts are doing the best and pay Facebook to give only your best content a boost.  This way, you aren’t wasting your budget on posts that won’t be as successful.


This is what Andy Vale had to say about Twitter marketing.

twitter marketing
(image source)

Discover Leads in Twitter Chats

Twitter Chats are full of people who are interested in something specific.  Find one that relates to your business and use it to promote your products or services.  You can also use it as an opportunity to connect with people.

Use IFTTT to Post Your Instagram Pictures

You can use IFTTT (If This, Then That) to automatically post your Instagram pictures to Twitter.  This will increase your engagement rates on those pictures because instead of showing up as a link, Twitter users will be able to see the actual image.

Strategically Look at Which Hashtags to Use

Hashtags are the best way to make sure that people that aren’t already following you will see your content.  Pick good hashtags so that you will reach as many people as possible.

Share Content More Than Once

Since not everyone will see everything you post the first time, if you post it more than once, you will increase the number of people that will see it.

Tweet at Optimal Times for Your Audience

You man already know that it is important to find out what hour your audience is most likely to be on Twitter.  But it can also be helpful to know what your audience is doing during that time so that you can tweet things that will be relevant to them right at that moment.


google+ marketing
(image source)

Jason Miller shared these tips for Google+ marketing.

Include Keywords and Relevant Links on Your About Page

People will go to your about page looking for an overview of your company.  Make sure that they have all the information that they need all in one place.  This can include links that they might be interested in.

Connect With Your Whole Audience Using Google+ Events

Google+ has an Events feature which allows you to send out invitations to events to anyone, even people who aren’t on Google+.  This allows you to connect to the portion of your audience that doesn’t use Google+ all from the same platform.

Post Often and Optimize for Best Search Results

Make sure to include relevant keywords in your posts so that they will be more likely to appear on Google when someone searches for something related to one of your posts.  And make sure that you are posting content regularly.

Set Up Google Authorship for SEO Benefits

Google wants you to use Google+ and they will give you SEO benefits for being a part of it.  You have to identify yourself to Google through Google+ and link it to your content and you will see the benefits.

Find Relevant Users and Conversations to Engage With

This is the most important piece of advice for any social media platform.  You have to interact with the people in that community regularly.  Engage other users in conversation on both your personal page and your business page.

Hopefully these tips will help you use Facebook, Twitter, and Google+ in your marketing.  You can use them to tailor your approach to each platform a little bit differently.

How to Use Videos on Social Media

social media video
(image source)

Since social media is so important in our society, it is vital for your company to use it to connect with your audience.  A great way to do this is through the use of videos.  If you aren’t sure what to make your videos about, Donna Moritz made a list of 6 different ways that your business can use videos on social media.

Show How to Do Something

Show your audience how to solve a problem using your product in a creative way.  You can also make DIY videos that relate to your product or service.  Teach your audience how to do something that they are interested in.

Highlight Your Skills

Show your audience what you can do and show them how your skills will benefit them.  If they see what you can do, they will be more likely to believe it.  Show off your skills and provide a call to action for them to follow up on.

Showcase an Event

Find a creative way to show off your product around certain events.  Make videos with a holiday theme around Christmas or other special occasions.  This will help you connect to your audience because they will be able to relate to it.

Reveal a New Product

You can use videos to reveal a new product because it will help appeal to your audience’s sense of curiosity.  They will wonder what your new product is and a video will give you an opportunity to showcase it.

Go Behind the Scenes

Show your employees having fun together or give a tour of your office.  You can also show your company giving to a charity.  This will help your audience relate to your company because they will see you as more human.

behind the scenes
(image source)

Use What You Have

You don’t have to have a huge budget to make great videos.  You can be creative with whatever simple supplies you already have.  Remember that your videos don’t have to be too fancy.

Success with Social Media Videos

Dunkin Donuts found success by live streaming the creation of a donut-themed wedding cake for Valentines Day.  They were able to relate to their audience and do something that would be fun for the holiday.

dunkin donuts
(image source)

If you are still worried that your videos won’t be good enough, just remember to be creative and make them something that will be personal for your company and your audience.  You don’t have to spend a lot of money, just be yourself.

Visual Storytelling: 10 Basic Guidelines

visual storytelling.jpg
(image source)

By now you probably know how important images are to marketing.  But you may not know that you can tell a story with just a single image.  Ernesto Olivares has come up with 10 rules that will help you with visual storytelling.

Show, Don’t Tell

If you can show someone using your product or service, people will be more interested than if you just list different features that it has.  People find talking to be boring, but if you show them something, they will feel more engaged.

Context is Everything

Showing things in context will help you not need to use as many words.  You don’t need to tell people things that are obvious to them just by looking at the context of the situation.

Show People

You should always show people that your audience can relate to.  Instead of telling the story of your business, tell the story of the people involved.

Be Personal, Be True

Share part of yourself with your audience.  People are moved by true stories because they show humanity.  How something unique about yourself and people will be compelled by it.

Show Conflict

Without conflict, there is no story.  Show someone who wants or needs something and show what they have to do to get it.  If this is in the context of marketing, it has to be a conflict that your audience is familiar with or they won’t be interested.  They have to be able to relate to it.

Reveal Hidden Things

Show the audience something they don’t get to see every day.  This could mean going behind the scenes of your business and showing things through the eyes of your employees.


Don’t try to include too many details.  Just focus on the main point.  Use the rule of thirds.  This means dividing the screen up into thirds.  Where the lines cross are the focal points our eyes are drawn to.  Put the most important elements of your images in these spots.

rule of thirds
(image source)

Keep Moving

Let your images show some sort of motion.  If you aren’t showing your audience motion, you’re showing them that there is no conflict.  If there is no conflict, your audience will lose interest.

Don’t be Obvious

Surprise your audience.  If they are surprised, they will be more engaged in your content.  Don’t do the first thing that comes to mind.

Teach Something

Teach your audience something that relates to the message that your brand tries to convey.  Decide what you want to teach your audience and then find a way to do it in an entertaining way.

Visual Storytelling Success

One brand that has been extremely successful with visual storytelling is ModCloth.  The images on their website give off a sense of adventure, all while showcasing their clothing.  All of the images have a similar theme tying them together, rather than each one trying to tell their own story.

(image source)

It can seem overwhelming to get started with visual storytelling.  But with a little bit of practice, you can find success with this type of marketing.

6 Steps to Social Media Marketing Success

social media marketing
(image source)

It can be a daunting task to create a social media marketing plan.  You may not even know where to start.  But Evan LePage wrote an article outlining 6 steps to follow for a successful social media marketing plan.  Here’s what he had to say.

Create Social Media Marketing Objectives and Goals

The first thing you should do is create goals and objectives.  You won’t be able to gauge your success if you don’t know what you’re trying to achieve.  This will also help you to change your strategy if things aren’t going the way you had hoped.  When you’re creating your goals, you should be thinking of your customers.  What do they want to see from you on social media?

Conduct a Social Media Audit

Take a look at all the social media accounts your company currently has.  If you find an account that is representing your company but is actually a fraud account, make sure you report it.  Once you have gathered all the information about your current social media accounts, determine what they are currently being used for and what you would like to use them for.  This will help you create your goals.

Create or Improve Your Social Media Accounts

Now that you know what accounts you already have, you can determine if there are any more that you need to create.  This will depend on what you have decided to use them for.  It’s also a good idea to optimize your accounts for SEO.  That way, you will be bringing in more traffic.

Gather Social Media Marketing Inspiration

The next step is to gather inspiration from what other companies in your industry are doing.  If you notice that they aren’t doing something that would appeal to your target audience and distinguish you from other companies, that’s what you should be doing.  Look at posts from people in your target audience and get a feel for what their writing style is like.  This is how you should write your posts.

social media

Create a Content Marketing Plan and a Social Media Content Calendar

Ask yourself what kind of content you are going to create.  Who will create the content?  When will you post it?  How often will you post it?  Organize all of this information into a calendar so that you know what to post and when to post it.

Test, Evaluate, and Adjust Your Social Media Marketing Plan

Once you create your social media marketing plan, you should constantly be testing and revising it.  Analyze your successes as well as your failures and learn from them.  Use surveys to determine how your audience feels about your social media presence.  And remember that if you have a good social media plan, it should be constantly changing and adapting.

Social Media Marketing Success

The Girl Scouts USA used Twitter to drive app downloads.  They noticed that a lot of people wanted to buy their cookies but couldn’t find a place to do so.  They made an app that would allow people to find places where their cookies were being sold.  They used Twitter to promote the app and allowed users to download it straight off of their Twitter account.

Girl Scout Logo on Green Background
(image source)

Social media doesn’t have to be intimidating.  If you break the task into smaller steps, just like everything in life, it becomes easier to manage.  Following the steps listed above will allow you to create your social media strategy without the stress of wondering how to begin.

Why Use Online Display Advertising?

display advertising
(image source)

Display advertising is a great way to get your name out to potential customers.  You can reach more people than you can through any other advertising method.  And you have the ability to communicate through more than just text.  You can also use images and videos.  If you still need more reasons to use online display advertising, here are some reasons from Marcus Treacy.

Cost Effective

Display advertising is the cheapest way to get advertisements in front of your target audience.  You are also less likely to waste money showing your ads to people who wouldn’t be interested in them.

Get the Ads to Appear on Relevant Sites

When you post your ads on sites that your target audience is likely to be on, you are increasing the likelihood that they will see them.  You can choose sites that are related to your product or service or sites that have the same target audience.

Re-targeting Target Audience

You can show your target audience the same ad more than once, since they might not click on it the first time.  The more they see it, the more they will be reminded of your company.

target audience
(image source)

Increase Brand Exposure

By using display advertising, you are increasing your brand exposure.  When people hear about your business on multiple websites and social medias, they are more likely to buy your product or service.

Real Time Conversion Measurement

Your ads will make it easy for you to collect data about how many people are coming to your website in real time.  Every time someone clicks on your ad, you will gain information.

Ability to Track

You can track your click-through rates in weekly updates and use them to improve your strategies if they aren’t working.  You will know that they are working when your rates are where you want them to be.

Ability to Run A/B Testing

Display Advertising gives you the chance to test a strategy and adjust until you find something that works.  You can also test several strategies at once and rule out the ones that don’t work.

Display Advertising Success

Animal Planet is number one for its target audience.  It found its success through YouTube advertising.  YouTube provides a more interactive form of display advertising.

animal planet
(image source)

Hopefully, these reasons have convinced you of all the benefits of online display advertising.  And Animal Planet’s success story is even more reason to get started today.

How to Improve Your Paid Search Marketing

google adwords
(image source)

Once you have started a paid search campaign, you may be looking for ways to improve on what you already have.  Tereza Litsa wrote an article with seven tips to help you with that.  Here is a summary of what she had to say.

Set Up Conversion Tracking

One of the most important things about PPC is being able to track the success of your campaigns.  Adding some conversion code to your site can help you track these analytics.  This can help you to understand which ads are working to bring in more customers to your website.

Focus on Quality Keywords

It is vital to your campaign that you pick the right keywords.  This means you need to do some keyword research.  They keywords that you choose should be the ones that best match your goal.  These are not necessarily the most popular keywords.

Learn More About Your Audience

You should determine who your audience is before you start a PPC campaign.  Once you determine who your audience is, you should invest some time into learning more about them.  You can create personas that will help you understand what your typical customer might look like and this will help you target your ads more effectively.

Set a Landing Page that Matches Your Ads

Each of your ads should lead to landing pages that are specific to the ad.  The page should provide more details and answer common questions that relate to the ad.  This will make sure that customers are greeted with the information that they clicked on the ad for.

Focus on the Image of Your Ad

As our society becomes more and more visual, it is important to focus on more than just the copy in your ads.  The images are what will draw in your audience.  Your images should be relevant and high-quality.

Optimize Your Ads for Mobile

Since so many people use their phones for everything, you need to meet your customers where they are.  This means making sure your ads will look good in a mobile format.  Pay close attention to the habits of mobile users when you are designing your ads.  And make sure that you are also tracking how many clicks you are getting from mobile users.

person on phone
(image source)

Explore PPC Ads Holistically

While PPC ads can be very effective on their own, it is worth considering a multi-strategy approach.  You could incorporate social media marketing or email marketing with your PPC ads to increase the amount of advertising that you are doing.  This will also give you a great opportunity to analyze your customers.

PPC Success Story

Coca-Cola has used PPC on Google to advertise.  They use copy to help convey the taste of Diet Coke in their ads.

coca cola
(image source)

This should give you a good overview to help you get started on improving your PPC campaigns.  Take what you already have done and just improve it.  You will see the results in the form of your business growing.

How to Get Started With Email Marketing

email marketing
(image source)

Email Marketing can be a great way to interact with customers that are really interested in knowing more about your company.  But you may not know how to get started.  Amy Schmittauer made a video explaining the 5 steps to start email marketing.  Here’s what she had to say.

Pick an Email Platform

You should pick an email platform like MailChimp that allows you to store all of the email addresses on your mailing list in a way that makes it easy for people to subscribe and unsubscribe.  It will also make your emails look more professional because they won’t be coming from an somewhere like Gmail.

mail chimp
(image source)

Create Your Main List

The first thing you should focus on is your main email list.  Don’t try to segment into different lists until you already have your main one the way you want it to be.  You should name the return sender something that people will be able to recognize in their inbox.  Don’t name it something too cryptic or people might unsubscribe without even realizing that it’s coming from you.

Create First Autoresponder

This is the email that will be sent to people automatically when they first subscribe to your email list.  You can set up a few more that will be sent out after a few days or weeks of them being subscribed.  You can use this as an opportunity to ask your customers what you can do to help them.  This will give them a chance to communicate with you.

Create Opt-in Forms

Now that you have everything ready, you need to let people know about your email list and give them a way to subscribe to it.  You can put this form in the sidebar of your website so that it will show up on every page.  Another good option is to put it at the bottom of your “About” page.  Once people have read about your company, they can decide whether or not they want to hear more from you.

Prepare First Email Campaign

You should be sending out newsletters regularly through your email list.  Let your subscribers know how often you are going to email them.  This will help to keep your customers happy.  Also give them the option of unsubscribing at the bottom of every email.

Successful Email Marketing

Uber has been successful in their email marketing because of simplicity and consistency.  Their emails are short and simple, describing a promotion quickly and offering more information for people who are interested.  They are consistent with the rest of the company’s branding on social media and their website, using similar colors and patterns.

(image source)

Now that you know how to get started with email marketing and you have an example to give you some inspiration, you can have the confidence to start your own email list.  The steps are simple.  All you have to do is get started.