How to Use Videos on Social Media

social media video
(image source)

Since social media is so important in our society, it is vital for your company to use it to connect with your audience.  A great way to do this is through the use of videos.  If you aren’t sure what to make your videos about, Donna Moritz made a list of 6 different ways that your business can use videos on social media.

Show How to Do Something

Show your audience how to solve a problem using your product in a creative way.  You can also make DIY videos that relate to your product or service.  Teach your audience how to do something that they are interested in.

Highlight Your Skills

Show your audience what you can do and show them how your skills will benefit them.  If they see what you can do, they will be more likely to believe it.  Show off your skills and provide a call to action for them to follow up on.

Showcase an Event

Find a creative way to show off your product around certain events.  Make videos with a holiday theme around Christmas or other special occasions.  This will help you connect to your audience because they will be able to relate to it.

Reveal a New Product

You can use videos to reveal a new product because it will help appeal to your audience’s sense of curiosity.  They will wonder what your new product is and a video will give you an opportunity to showcase it.

Go Behind the Scenes

Show your employees having fun together or give a tour of your office.  You can also show your company giving to a charity.  This will help your audience relate to your company because they will see you as more human.

behind the scenes
(image source)

Use What You Have

You don’t have to have a huge budget to make great videos.  You can be creative with whatever simple supplies you already have.  Remember that your videos don’t have to be too fancy.

Success with Social Media Videos

Dunkin Donuts found success by live streaming the creation of a donut-themed wedding cake for Valentines Day.  They were able to relate to their audience and do something that would be fun for the holiday.

dunkin donuts
(image source)

If you are still worried that your videos won’t be good enough, just remember to be creative and make them something that will be personal for your company and your audience.  You don’t have to spend a lot of money, just be yourself.


4 thoughts on “How to Use Videos on Social Media

  1. There is no better company to illustrate creativity and personality than Dunkin’ Donuts. Taking advantage of holiday themes and emotions is a great way to connect with consumers. Though I’m sure the company has a fairly decent marketing budget, you’re correct in stating that effective video does not have to cost a lot of money. Thanks for sharing!


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