It can be a daunting task to create a social media marketing plan. You may not even know where to start. But Evan LePage wrote an article outlining 6 steps to follow for a successful social media marketing plan. Here’s what he had to say.
Create Social Media Marketing Objectives and Goals
The first thing you should do is create goals and objectives. You won’t be able to gauge your success if you don’t know what you’re trying to achieve. This will also help you to change your strategy if things aren’t going the way you had hoped. When you’re creating your goals, you should be thinking of your customers. What do they want to see from you on social media?
Conduct a Social Media Audit
Take a look at all the social media accounts your company currently has. If you find an account that is representing your company but is actually a fraud account, make sure you report it. Once you have gathered all the information about your current social media accounts, determine what they are currently being used for and what you would like to use them for. This will help you create your goals.
Create or Improve Your Social Media Accounts
Now that you know what accounts you already have, you can determine if there are any more that you need to create. This will depend on what you have decided to use them for. It’s also a good idea to optimize your accounts for SEO. That way, you will be bringing in more traffic.
Gather Social Media Marketing Inspiration
The next step is to gather inspiration from what other companies in your industry are doing. If you notice that they aren’t doing something that would appeal to your target audience and distinguish you from other companies, that’s what you should be doing. Look at posts from people in your target audience and get a feel for what their writing style is like. This is how you should write your posts.
Create a Content Marketing Plan and a Social Media Content Calendar
Ask yourself what kind of content you are going to create. Who will create the content? When will you post it? How often will you post it? Organize all of this information into a calendar so that you know what to post and when to post it.
Test, Evaluate, and Adjust Your Social Media Marketing Plan
Once you create your social media marketing plan, you should constantly be testing and revising it. Analyze your successes as well as your failures and learn from them. Use surveys to determine how your audience feels about your social media presence. And remember that if you have a good social media plan, it should be constantly changing and adapting.
Social Media Marketing Success
The Girl Scouts USA used Twitter to drive app downloads. They noticed that a lot of people wanted to buy their cookies but couldn’t find a place to do so. They made an app that would allow people to find places where their cookies were being sold. They used Twitter to promote the app and allowed users to download it straight off of their Twitter account.
Social media doesn’t have to be intimidating. If you break the task into smaller steps, just like everything in life, it becomes easier to manage. Following the steps listed above will allow you to create your social media strategy without the stress of wondering how to begin.