How to Create a Successful Business Website

If you want to have a successful business, it is becoming more and more important to have a strong online presence.  Part of this means having a website.  You want your website to be successful and according to Dan Scalco there are 5 easy tips that you can follow to help make that happen.

Quality Over Quantity

The most important thing when you are first creating a business website is to make sure that the content you are posting is informative and relevant.  This will probably mean starting small, and that’s okay.  As long as your site is high quality, is able to load quickly, and is mobile enabled, it doesn’t matter if it only has a few pages and is lacking in extra features.

Make Your Call to Action Strong and Visible

According to Scalco, your website should be like a salesman.  There should be an incentive for the person visiting your website to take action.  Offer a coupon or another way for them to save money and make sure that your contact page is easy to find and contains all the information that the person will need such as your phone number, email address, and and a contact form.

A Picture is Worth a Thousand Words

One of the most important things to have on your website is visual elements.  Have pictures of your products or employees.  You could create a video telling the story of your company.  Make sure that your website has more than just text.  The images that you have on your website will be the determining factor for a lot of people who are trying to decide between you or your competitor.

a picture is worth a thousand words
(image source)

Get Inside the Head of Your Customer

Ask yourself what information a customer is probably looking for when they come to your website.  If you can’t think of the answer on your own, try asking your current customers.  Ask them what information they are looking for when they visit your site and it will help you decide what to include.

Being Mobile Responsive and Having Quick Loading Times are Necessities

When you are making your website, make sure that it loads in under 3 seconds.  It’s also important to make sure that it is available on mobile platforms.  More and more people are using mobile devices to access the internet and if your website doesn’t fit and look good on a smaller screen, people won’t visit it.

Successful Business Website

Fitbit is a company that makes wearable fitness trackers.  The Fitbit website is full of images of their products.  There is also a list of the different models of Fitbits right on the homepage to make it easy for customers to find.  Their contact page is easy to navigate to and they have links to all of their social media accounts.

(image source)

Hopefully this was able to give you some insight and help you on your journey to having a successful website.  If you follow these tips, you should be well on your way.


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