In the world of social media marketing, it can be hard to remember every social media platform that you can use to connect with your audience. And since each platform is so different, it’s important to understand them so you’ll know how to approach each one individually. Here are three articles that cover some basic tips for LinkedIn, Flickr, and Periscope.
Here are some tips on LinkedIn marketing from an article by Lewis Howes.
Use LinkedIn Groups & Receive Tons of New Leads Daily
One of the best ways to generate new leads on LinkedIn is by creating a group. Use keywords in the title and description of the group to maximize the chances of people finding your group when they search on Google.
Ask Questions & Build Your Credibility
Use LinkedIn Answers to ask questions. And learn how to answer questions in a way that will build your credibility. You can do this by providing links to websites with more information or recommending people that are experts on the question being asked. Always offer to speak with the person in more detail privately.
Create Powerful Events
You can host events and invite thousands of people easily on LinkedIn. You can see who is planning to go, and so can everyone that those people are connected to. This might cause even more people to be interested in going.
Run an Advanced Search in Your Target Market
When you run an advanced search on LinkedIn, you can find new leads that are exactly who you are trying to reach. And it can be done really easily.
Send Personal Messages
When you find a lead that might be interested in your company, send them a message that is as personal as possible. Look at the person’s profile and try to connect with them in any way you can.
Linda Mentzer shared these tips for Flickr marketing.
Get a Screen Name for Your Business
Make sure that your screen name is either your business name or website URL. It is what will show up and be associated with everything that you post.
Use Your Flickr Profile to Promote Your Business
Your profile should have some basic information about your business. It should be like an introduction for people who haven’t heard of you before. And make sure you include links to your other social media pages and your website so that people can connect with you on different platforms.
Upload Photos of Your Products and Services
Post pictures that show your products, especially if you just came out with a new one. If your business performs a service, showcase your employees at work. You can also post pictures that show people how to use your products.
Describe Your Photo and Tag it Wisely
Make sure that there are keywords in the description of all of your pictures. And you can use tags to include these keywords to help people find your content.
Join and Contribute to Groups
As with all social medias, Flickr is a community. Find relevant groups to join and share pictures to them that the members will like.
Here are some tips from Marissa Window on Periscope marketing.
Plan your broadcasts in advance and give people a few days of warning on Twitter. This will build anticipation for the actual event. Once you go live, be sure to share the link on Twitter.
Prepare Your Set Up
Make sure that you test your sound beforehand and know where you are going to be when you go live. Also make sure that your phone has enough battery to make it through the entire broadcast.
Use Periscope Producer
Periscope Producer lets you stream live from a high-quality camera. This gives you the opportunity to have a higher video quality than you could get from a phone or a tablet.
Choose a Catchy Title
Let viewers know what to expect from your broadcast based on the title. Include descriptive words so they know what is going to happen. You can also use emojis to help it stand out.
Capture Attention Quickly
The key to a successful broadcast is to get people’s attention quickly. Don’t do anything too long or drawn-out or people will stop watching. You have to be able to get their attention and keep it.
Now you have some tips to help you with each of these social media platforms. LinkedIn, Flickr, and Periscope each serve different purposes but they can all be useful for your company.